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The opportunity to quickly and easily implement and harness the
power of RSS is quite real and new programs become available every week
that allow non-technical marketers and webmasters to capitalize on the
effective use of RSS. Jim Edwards spoke of this trend in the
recent "For a Greater Cause" teleseminar. Media-rich blogs and content
sites are stickier and keep visitors on site longer. Consider
delivering audio content via the internet by setting up a blog and
incorporating streaming audio. By doing so, your media-rich message
creates a relationship with visitors that cannot be achieved with text
alone. If you'd like to take this one step further, start using
video content. It's the difference between reading a flyer versus
listening to the radio versus watching television. Why do people
gravitate to the TV when every home has a radio? When presented with
the option, we prefer the satisfaction of both the auditory and visual
senses. The real power of blogs, audio and video is that you can
invite your visitors to participate and interact with you by allowing
them to post comments. Your blog becomes a community event and we all
love a party. If you'll be using the strategy of blogging with audio and video, there are three things that you should do. First, as mentioned above, allow your visitors to post comments to your blog. Second, always give visitors the opportunity to sign up for your newsletter or ezine directly from your blog. Third, for those who prefer to receive news via RSS feeds, post your RSS feed on every page of your blog. Recorded
interviews with industry experts fed via podcast can raise your
credibility simply by association. Arrange for a phone interview with
an expert in your market area, get permission to record the call and
post it to your blog. If you're offering publicity and exposure for the
interviewee, it should be simple to find willing and eager parties. RSS
offers you the ability to provide high frequency content updates. It
can be daily or hourly. Deliver important messages, news and other
content on demand rather that waiting for your regularly scheduled
e-zine. What's next?... Here's where things get fun for the
online marketer and webmaster. One area in particular where you can
really start to take advantage of RSS technology is to build sticky
content on your sites and monetize it with programs like Google's
Adsense. RSS feeds are available in abundance that provide
product news, press releases and updates. Sites such as PRWeb
(http://www.prweb.com) want you to use their news feeds on your site.
So why not? Build your site's content with news and information feeds
that deliver steady streams of traffic. Do a bit of searching and
you'll find programs and scripts that make the addition of RSS feeds to
your website very simple and fast. RSS gives you an edge over
your competition by allowing you to create a sense of community, offer
interaction and provide the latest news and information nearly on
autopilot. ---------- Copyright 2005 Ron Hutton
Ron
Hutton is a 20 year sales and marketing veteran with a passion for
coaching and training. To watch a free video tutorial on how RSS was
used in one little experiment to generate an extra $100 in Adsense
income in 2 weeks (10 days actually), go here now... http://www.gothrive.com/auto-news-video.htm |
