|
Viewers of the
enormously successful US show 'Sex and the City' will already
be familiar with this ad. Featured as part of the storyline, it
reflects the iconic Absolut advertising campaign.
It's a
fictitious ad, it was never used outside the show, but it produced a
huge amount of positive publicity for the brand.
"This is
product placement taken to new heights," said Patrick O'Neill,
the group creative director of TBWA, the agency responsible for the
work.
END
| 
