You've probably
heard of contrarian thinking. Most often it is associated with
investment advice, but contrarian thinking creates opportunities for
brands too.
A contrarian
thinker is 'one who takes a contrary view or action, who makes
decisions that contradict prevailing wisdom'. You too can find
opportunities by becoming a contrarian. After all, no brand is going
to achieve success by copying the rest of the pack.
Here are a few
brands that have been built with an element of contrarian thinking
(roll your cursor over the images to discover the brands).
Apple Computers
ASP
for Dummies
WINDOWS
for Dummies
Channel
5
The
computer brand that overcomes market challenges because it can
'think different'.
The
books that no bookshop wanted to stock. Now with more than 100
million books in print.
The
brand name that broke all the rules.
One of Christian Dior's most successful perfumes.
What's the harm in a
little contrarian thinking? Who knows where it may take you!
