What surprises me with the relentless pursuit of SEO is that everyone seems to believe that everything is the end of the presence of a website. It is very important, but it is definitely not everything to run a successful website.
The full range of skills needed to manage a website is acquired through years of learning and then put into practice. Of course, basic SEO is included in books or practical online tips, including many versions of the top ten SEO tips. They are all very well, but they do not answer all the important questions of daily life: reliable hosting, quality of the content on the page, quality of the products that must be sold or logged in, easy navigation, etc.
An SEO agency often writes an extensive optimization report that the client does not understand in general. This report will be in detail about the technical optimization of the website. This is, of course, for those who tend to tend to large pockets of money. If you want to spend money on a site-wide conversion from the bottom up, you may be able to access the first page of Google, since the agency, of course, also sold you a link package.
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The problem occurs when your site reaches the top of the Google search, if it still has all the horrible original content, then it will only develop a bad case of bounce rates. Google will notice this and then, slowly, but surely, your loved one, the newly developed website will slide down the rankings. This is partly because most agencies do not have time for usability. When you read Jacob Nielsen, you know all about the importance of usability.
What do I say? Well, basically websites are not subdivided so that SEO can work, so a website must meet high usability standards. The content should be useful, not necessarily for everyone, but at least for those who have an interest in this area.
This takes into account the large volume of your links. The more links link to the pages of your site, the better. It will also take into account the quality of these links, and this does not necessarily mean the rank of the page. Verify the authority of the domains that point to you, to which pages the links point, and how relevant the page is to your own content. Will Google also talk about the diversity of your link profile, get links from hundreds of different domains, or will you only get all the links in a handful? The more diversity of domains, the better.
Therefore, the theory of the era of the domain is not entirely correct, the real factor is its link profile, size, quality and maturity. Once you have identified the three aspects of these aspects, your website will begin to classify the terms to which it is addressed.
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