Why Twins Have the Same Surname -- and Different First Names

Parents know it instinctively. To differentiate one from the other, they give their newborn different names. Most businesses beg to differ, and often end up giving the same name to multiple (and widely differing) products, without realising the negative impact on the brand.

Mona Lisa Your Branding

Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how? Read on and find out how you can be a Leonardo Da Vinci with your brand!

Would you really dare to give each client a gift of $500 this Christmas? What about something worth $2000? Or maybe $5000?

Why I should go into business

The reason most of people seek to start business is wrong and it can weather the tough time. What should be right reason to enter any business.

Buzz Marketing: Marketing to non-marketable customer

Buzz marketing, also known as ‘word-of-mouth marketing’ ‘guerilla marketing’ or ‘stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising.

Managing Dickhards

High Performers are very hard to mange. They see everything in different light. If anybody can manage their ego and high charging nature they can do wonder.

Non of Product exist in this world

Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. They are within its legal boundaries. Economically the other two areas are as much part of business.

Why Problem Based Positioning Is A Psychological Magnet

Are you struggling to create a memorable positioning statement or USP (Unique Selling Proposition) for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here’s a sneaky, vital secret that turns conventional marketing psychology on its head. By changing your positioning statement, find out how to transform your weakest link, into your strongest marketing strategy ever!

Low cost or highly funded start up

Many new ventures are preoccupied with all the money they are going to make, rather than how they are going to the about making it. Set realistic goals by setting realistic steps-discreet ‘doable’ actions, each of which connects to the next one in some logical progression.

Strength is a Weakness…..also

McDonald’s become the largest national fast – food chain in eighties. They had found their perfect recipe for success. And they were all out to defend their turf come the hell. McDonald strength was the hamburger, its uniformity instant delivery and inexpensiveness.

I like to be unreasonable

Progress is made by only unreasonable man. That is what George Bernard Shaw think.

Think the unthinkable

What people think that they know much about their customer is wrong and customer prove this again and again.

High cost of Not – doing

Sitting Idle machine and employee weigh a hell lot of cost. How can we avoid the cost of Not doing anything with the available tools.

Boost up your business growth

If you are not part of solution, you are part of problem. Does this old adage still hold its life. It is new world out there and it defines its rules itself. read how you can get away from your problem and grow swiftly.

Finding weakness in the competitor strength

Pepsi was distant second to Coke and how it conquer the King of Drink. It exploited the most strong point of the coke and made it, coke's venerability